How to earn money online using Google AdSense?

Google AdSense is one of the most popular Ad Networks that enables publishers to earn money online by displaying programmatic ads on their websites. The platform is free to use and connects the owner’s website with advertisers.

How does Google AdSense work?

An ad network that will connect advertisers and publishers. A Publisher can connect one or more websites to Adsense. This allows advertisers to bid on and display their ads. These ads are then clicked on the publisher’s website. Earning through Adsense is based on views or clicks on the ads. A publisher will get a portion of the advertiser’s bid on the ad, the remaining goes to Google as the fees of using the ad network. 

How to connect AdSense to your website?

In order to start using Adsense, your website should have plagiarism free, well written articles. You can then create a Google Adsense account by visiting the URL:

This can be linked to your gmail account. 

To use the Ad Network, you should pass specific Adsense eligibility criteria. 

Now to connect it with your website, you will insert some code snippets on your website page. This enables google to display programmatic ads on your website.

You can find complete step by step instructions for code details on Adsense web page. 

What category of Ads are displayed on your website by Adsense?

AdSense displays your content related Ads on your website. For example, if you have a cars website, visitors on your landing and home pages will view cars Ads. These are from the advertisers who want to promote their car brands or companies. They pay for these ads, and while appearing on your website, you and Google get the advertisers bid. 

Therefore, the amount you earn from these ads depends on the price an Advertiser has paid for it. Ads with higher click-through rates, also called CPC will give you more profit. Moreover, if a user clicks on your ad, you may get much more profit than just views on an ad. Hence the CPC (Cost per click) rate is much higher than CPM (Cost per Impression). The ads come from Google Ads, the platform used by advertisers. 

Google AdSense is a huge and widely used advertising platform all over the world. It allows publishers and websites to display ads, on which if a visitor clicks, revenue is earned by Google using the bid placed on the display ads. 

A major part of the Google Advertising Network, Adsense is used by millions of publisher across the world. It is easy to use and can also be accessed by website owners initiating with zero traffic. 

To conclude, while having a large pool of publishers, AdSense has a vital role to make you earn money online. It is one of the most popular source of revenue for many websites, publishers, and bloggers.