A content manager monitors the strategic development, creation, and promotion of a company’s communication efforts. As a content manager, you are responsible for everything, from creating or editing copy to hiring a team of content producers. Generally, the position requires strong marketing, communication, and leadership skills. However, there are other crucial things that can come … Read more
Without a doubt, content marketing is one of the best ways to gain exposure for your brand. Not only that, this type of marketing lures potential customers into your company’s sales funnel. When you integrate strategic distribution, inbound techniques, and search engine optimization as part of content marketing, you are sure to receive excellent returns … Read more
There is no dichotomy between quality content created for people vs. search engines. In fact, when you create authentic content that provides value to your audience, you will improve your ranking in the process.