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Popular Keywords You Should Know About

Do you want to know about the most popular keywords on Google? Don’t worry because we compiled this guide to give you the top keywords in your niche. We retrieved these keywords using our Free Keyword Tool so you can get the most searched keywords related to all niches. So, all you need to do is find your topic.

Above links will help you find the most popular keywords for your topic or industry. You can also use our Free Keyword Tool if you can’t find the most popular keywords category of your choice

Best Tips to Use High-Volume Searched Keywords in PPC

From a search perspective, high-volume key phrases and popular keywords seem easy to manage. However, it’s a bit complicated.

One of the best ways is to target the terms in organic search optimization and run pay-per-click campaigns to capture a large chunk of web traffic. But then you must move on to the next task of managing long-tail keywords.

You must also know about some potential challenges that may arise when incorporating high-traffic keyword terms into your search campaigns.

Here are some of these issues.

Questionable Intent

If you focus on broad phrases, you may have some trouble. Typically, a phrase must be short to get a lot of search volume. In addition, you must have observed that there can be multiple meanings to the most searched keywords on Google. So, it’s challenging to target a specific term when many searchers are looking for something different from what you are offering. So, your ‘high-volume keywords’ offer less relevant traffic for your business.

Short-Tail Keywords may Become Stagnant

We all know that long-tail keywords are unpredictable and fluid, whereas short-tail keywords are more stable. That’s because these keywords’ search volumes do not change quickly.

However, there is still a lot of hype around long-tail keywords. So how can you manage high-volume keywords of your search marketing campaign?

Let’s find out.

Pay Less for Most Popular Keyword Searches

Popular keywords are the most expensive because they are in everyone’s knowledge and your competitors also know about them.

You will have to improve your Quality Score if you wish your AdWords ad to rank for a popular keyword. The algorithm Quality Score depends on a few essential elements. But the top factor is relevance. Here is how you can lower the cost by improving the relevance:

Frequent Landing Page Optimization

Focus on your landing pages. They should be highly relevant to your ad and keyword. A searcher is likely to click if the ad applies to a query. When a landing page offers a message relevant to the ad the searcher just clicked on, there are more chances of conversion.

Improve Your Click-Through Rate

The CTR, or the click-through rate of your ad, is one of the most critical factors of your Quality Score. Consequently, it significantly impacted your CPC or cost per click. Some practical ways to increase your CTR involve drafting keyword-focused ad copy that establishes an emotional connection with the searcher. Others included using the maximum ad extensions, for example, site link extensions.

Group Popular Search Keywords

Suppose you are running a website that sells computer equipment. You are selling items like LCD monitors, laptops, and printers. Looking at the log files, you will note that the following keyword terms are driving the most traffic.

• Monitors
• Laptops
• Gaming PC

Once you determine that these are your high-traffic keywords, you now wonder what to do with them?

One of the problems you face is that these words are not inter-related. So, when you cram mix these keywords to create a single Ad Group in Google Ads, the Quality Score decreases. Every time someone clicks on your ad, you must pay a lot. Hence, giving each term its group is a better idea.

While creating a keyword group for each term, you can also surround it with keywords that search engines can consider closely related. You also want to ensure that the keywords are linguistically similar. You can find other closely related keyword terms using the Free Keyword Tool.

Download the list of these keywords in a CSV format. That way, you can upload them into Google Ads directly.

Create an SEO Strategy

Remember that focusing on popular keywords only is never enough. Driving traffic through popular keywords is never sufficient when designing an SEO strategy. That’s because the competition is very high. That’s also the same for paid search. It would help if you also targeted long and mid-tail searches for good growth.

For that, you will have to go beyond broad keywords. For instance, never bid on costly or irrelevant keywords to waste your advertising budget. Likewise, avoid spending on keywords that don’t convert and are high cost.