The main focus of our blog Cadslist is on SEO – Search Engine Optimization. We will go through a number of topics essentials for beginners in SEO to understand. These include, creating backlinks, and anchor texts that points back to your website. We will also discuss how to choose the most profitable backlinks to make sure you are posting on the right sites to help your website rank high.
A Backlink naturally establishes a trust from high credited resources. So lets dive in to various different analytics on how to create backlinks, the multiple types of backlinks, and a lot more on them – All that will make your website rank higher in the search engine.
A Backlink is simply your website’s URL on other domains. These links on other domains point to your site in multiple different ways, where you do not have control, whether it’s an article or a resource. These links can come in the form of a comment. So again there are all types of ways that you can get these different unique backlinks going to you and the more of course authoritative a website is? I will show you what those figures are, how you determine that, where you get these backlinks from – the ones that are most beneficial for you. We mostly depent on search engines to rank our website. The keyword choice you make ranks your site high. Let’s get down into the structural overview of a backlink.
Here we will discuss the structure behind your plan, when building your links. Suppose there is a link from a website you don’t control and often you want to link something in your blog. This can be an article or post or any other choice that may vary in format, and is of four hundred plus words. You know it’s not that you need a lot of articles, it is vital that you need well written and assembled ones, like a little detailed article. This is going to rank and bring in ten times more traffic. You will need a large quantity of articles when you actually write them every day. This case they can sometimes be of just a few hundred words. However, all these incoming links go through a blog and then the blog is going to your home page and your homepage may be linked to your blog post or something inside.
Let’s now discuss about the content, which is pretty simple phrased as ‘Content is the King’. When talking about the quality, it can play a side role of a Queen. Content comes first and the quality can improve as the traffic improves. This is the reason why you see some top bloggers coming back to some of their most reached content to bring in an enormous amount of traffic to them. They keep updating it, and that surely increases its quality. However, they should have the content first to start getting to this high-quality point. So initially you should to have the content, then start with something just one thing that doesn’t matter or worry, is you just building off from one thing at a time and then you enhance the quality. You can come back, update the posts, or create new videos, and then add new images or increase the text count, these are different things you can do to add quality to your content.
The value of a backlink is determined by how contextually relevant is it to the niche of your website. We chose choose the best articles from our site to backlink to another website holding related content. Moreover, backlinking with websites having high authority and relevance make search engines give your link an extra boost. Thereby relevance is very important for website quality. High-quality content with proper relevance to your link helps Google rank you for that specific content. Search engines like Google keep changing there algorithm, and are now better to identify the quality of a backlink, either its a natural one or manipulative. Hence, relevance adds in to natural linking of URLs.
Let’s now discuss about anchor text and anchor diversity. So when it comes to anchor text, what so ever you have hyperlinking back to your website. For instance, consider the example of a chocolate, you have an article written on it and usually it would be in color blue. Chocolate may even be underlining something like that than the normal rest of the text will go back etc. So often what we need to see when it comes to the anchor text is to see a great amount of diversity and mostly you need to follow what’s common as the 80/20 rule that simply states 80 percent of your URLs are going to be what’s known as naked and I will get to explain that and the other will be anchored. So, naked basically means it is pointing to your website and its either going to be branded. For example, you would be known as Cadslist that’s the branding name. This is what is considered naked and that’s what anchor text is.
Let’s talk about one thing that’s pretty unique in SEO. Vicinity means you are within a neighborhood or realm a distance within another XYZ of a city, which means you are near to something. So again it’s just a distance between two objects A and B. What we are trying to figure out through vicinity inside Google and what they often judge is when your website, which we use as the star is getting linked to by certain websites, site A, site B, site C. Now what they are looking for is additionally what types of websites are really linking and ranking these websites as well. All they good domains and what is possible or they being black headed which does happen quite a bit. I am going to show you how to research this later but I am just discussing the ideal. We are going to be identifying different types of things you know a lot of people will use what’s known as TF/CF which is trust flow citation flow or they may use DA/PA which is domain authority, page authority. People on different search engines may still use PR which is page rank. Google doesn’t do this anymore but still this basically used to be the factor of you know one to ten. Has your website in the eyes of Google. Well that’s what these do but it’s a little bit more different, if I remember this correctly Google doesn’t like to be nice the max score you can get on this I believe is a 97 same here so again they are just trying to give you more metrics and quantification of when website is good and when it isn’t.
I really want to discuss things that you can do right now, and will surely help improve your rankings pretty quickly. Follow these easy steps to help your website rank well.
1: Fix broken links: you can do this using a tool called ‘Screaming Frog’. Basically, what it does is searching all your websites dealing with different links that are inbound and outbound, and the authority of those links titles that have any redirect issues, things missing in the site map, or anything that Google has but is currently showing you as a broken issue. It helps you solve any of the problems inside your articles and other pages on your website, even if they are linking to other pages that no longer exist. So these are major issues you can fix pretty quick and easily using such tools.
2: Redirect Chain: suppose you have Page A that
forwards to Page B and then to Page C. The major problem comes up if Page B
doesn’t exist. So in such cases, you need to remove that link and redirect it accordingly. These links can be fixed inside the ht.access file and it looks like 301 redirects.
3: 302=>301: The difference between the two is that 302 is temporary, while 301 is permanent. So Google’s not going to push the SEO that’s build to these pages they have these 302’s, and is going to keep them in cases where they can eventually return as
working pages. So anything that you have as 302, change it in over two to three months, unless you’re actually going to fix those missing pages. If not then
again the real ones are the biggest thing that you can do for yourself. Now
outside of that the broken links redirect chains changes 302 into 301.
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