Average CTR / CPC by Industry
| Industry | CTR | CPC |
|---|---|---|
| Advocacy | 0.52% | $0.62 |
| Auto | 0.41% | $0.58 |
| B2B | 0.22% | $0.79 |
| Consumer services | 0.20% | $0.81 |
| Dating & personals | 0.52% | $1.49 |
| E-commerce | 0.45% | $0.45 |
| Education | 0.22% | $0.47 |
| Employment services | 0.14% | $0.78 |
| Finance & insurance | 0.33% | $0.86 |
| Health & medical | 0.31% | $0.63 |
| Home goods | 0.37% | $0.60 |
| Industrial services | 0.35% | $0.54 |
| Legal | 0.45% | $0.72 |
| Real estate | 0.24% | $0.75 |
| Technology | 0.84% | $0.51 |
| Travel & hospitality | 0.47% | $0.44 |
Average CTR / CPC by Country
| Country | CTR | CPC |
|---|---|---|
| United States | 0.75% | $0.61 |
| Australia | 0.72% | $0.57 |
| United Kingdom | 1.06% | $0.48 |
| Canada | 0.79% | $0.45 |
| New Zealand | 1.21% | $0.33 |
| Singapore | 0.96% | $0.27 |
| South Africa | 1.13% | $0.26 |
| United Arab Emirates | 1.37% | $0.15 |
| Russia | 0.39% | $0.15 |
| Japan | 1.14% | $0.14 |
| Brazil | 0.79% | $0.12 |
| China | 0.66% | $0.11 |
| India | 1.64% | $0.07 |
| Ireland | 0.73% | $0.31 |
| Norway | 0.63% | $0.26 |
| Netherlands | 0.80% | $0.26 |
| Germany | 0.52% | $0.22 |
| Spain | 0.67% | $0.19 |
| Thailand | 0.80% | $0.17 |